Case Study

Lyteflo drives 21% increase in lead conversion across 125 dealership test.

A controlled A/B test measuring lead events, session engagement, and shopper return behavior showed an increase in key metrics when vehicle detail pages include Lyteflo.

The test

We ran a randomized A/B test across 125 dealership websites. Roughly 40,000 unique shoppers were split into two groups: one saw Lyteflo's EV and PHEV merchandising tools on vehicle detail pages, the other did not. We measured GA4 lead events (click-to-call, form submission, chat, ASC standard) alongside session engagement behavior for each group.

The results

+21%

Lift in lead events

The same traffic produced meaningfully more click-to-calls, form submissions, and chat leads when Lyteflo was loaded.

+19%

Session duration

Shoppers spent more time browsing inventory (+65 seconds per session).

+15%

Sessions per user

Lyteflo doesn't just convert the first visit. It brings shoppers back.

Why it works

Lyteflo surfaces the information EV and PHEV shoppers actually need at the moment of intent: monthly fuel and maintenance savings, local charger access, available federal, state, provincial and utility incentives, and EV specifications like range, charge times and battery size. Shoppers who get answers stay longer, have more sessions, and convert more frequently.

Methodology

125 dealership websites
~40,000 unique users across both buckets
Randomized assignment, one-week test period
GA4 lead events (click-to-call, form submission, chat, ASC standard)
Engagement metrics: session duration, sessions per user

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